TEAME Matcha — Sourced from Shizuoka, Japan
Matcha is whole green tea leaf, shade-grown and stone-ground into a fine powder. TEAME’s comes from Shizuoka, Japan - the country's most renowned tea-growing region, responsible for around 40% of Japan's total green tea production. Every blend is stone-ground from whole leaves with no additives or fillers.
First time buying matcha? Start with our guide: What is matcha?
The only thing worth knowing upfront is the grade difference. Culinary grade is bolder in flavour — designed to be mixed with milk, honey, or blended into smoothies, it holds up well against other ingredients. Ceremonial grade is smoother and naturally sweeter, meant to be drunk as-is with just hot water, no milk needed.
For beginner matcha, start with Berry Matcha or Vanilla Matcha — both are approachable, smooth, and forgiving to make. Once comfortable with the flavour, Ceremonial Matcha is the natural next step if you want matcha from Japan at its purest.
Not sure matcha is right for you? Read our Matcha vs Green Tea guide →
Shop Premium Matcha Green Tea Powder
Why TEAME Matcha?
- Origin: Shizuoka, Japan. Not blended or reconstituted after import. The same region supplies ceremonial matcha to tea houses across Japan.
- Grades available: Culinary, ceremonial, and naturally flavoured variants — Vanilla and Berry. Each is a distinct product for a distinct use case, not the same powder at different price points.
- No additives: No fillers, anti-caking agents, or artificial flavouring. The vanilla and berry variants use natural flavouring only.
- Who makes it: TEAME is part of Madhu Jayanti International, India's largest private-label tea packer with 80+ years of sourcing experience. Matcha isn't a trend we've added to our store — it's an extension of direct relationships with growers we've built over decades.
- Reviews: 400+ verified buyers. 4.8 star average rating. Unfiltered reviews on each product page.
How to Make Matcha at Home
Matcha vs. Coffee — The Short Version
Matcha has less caffeine than coffee — roughly 35–70mg per teaspoon versus 95–200mg per cup. The difference is L-theanine, an amino acid in matcha that slows caffeine absorption. Instead of a spike and crash, you get around 4–6 hours of steady focus without the jitters or the 3pm slump.
Matcha is also significantly less acidic than coffee. Most people who switched because of stomach issues report the difference within a week.
Neither is better for every situation. Coffee hits faster. Matcha lasts longer and is gentler. If you're drinking 3+ coffees a day and not sleeping well, it's worth trying matcha in your morning slot for two weeks.
Read the full comparison: Matcha vs Coffee →
Frequently Asked Questions
What is matcha, and is it the same as green tea?
Matcha is green tea, but prepared differently. The leaves are shade-grown and stone-ground into a fine powder, and you whisk the whole leaf into water instead of steeping and discarding it.
What is the difference between ceremonial and culinary grade matcha?
Ceremonial grade is smoother and naturally sweeter, made to be whisked with hot water and sipped on its own. Culinary grade has a bolder flavour that holds up in lattes, smoothies and baking. TEAME offers both, plus Vanilla and Berry flavoured blends.
Which TEAME matcha should a beginner start with?
Start with Vanilla Matcha or Berry Matcha. Both are smooth, easy to make and forgiving if your whisking isn't perfect. Move on to Ceremonial Matcha once you enjoy the flavour plain.
How do I make matcha at home without special equipment?
Sift half a teaspoon to 1 teaspoon of matcha into a cup and add a little water at around 70–80°C. Whisk briskly until frothy, then top up with hot water or milk. A bamboo whisk gives the classic froth, but a small electric frother or a jar with a tight lid works well too.
Can I make a matcha latte with culinary grade matcha?
Yes. Culinary grade is made for lattes because its bolder flavour stays distinct against milk. Whisk 1–2 teaspoons with a splash of hot water until smooth, then add hot or iced milk. Oat milk pairs especially well with matcha's earthy notes.
Why does my matcha taste bitter?
Bitterness usually comes from water that is too hot, or from too much powder for the amount of liquid. Use water at around 70–80°C rather than boiling, sift the powder to avoid clumps, and stick to about 1 teaspoon per cup. A smoother grade, such as ceremonial, also tastes gentler.
How much caffeine is in matcha?
A serving of matcha typically has around 35–70mg of caffeine, depending on the grade and how much powder you use. That is generally less than a standard cup of coffee. Matcha also contains L-theanine, which many people find gives a steadier, calmer kind of alertness.
Is matcha better than coffee for energy?
Neither is better for everyone. Coffee hits faster, while matcha's caffeine comes with L-theanine, which many people find gives steadier energy with less of a crash. The right choice depends on how you personally respond to each.
How should I store matcha?
Keep matcha in an airtight container, away from light, heat and moisture, as it loses colour and flavour quickly. Once opened, store it in the fridge and aim to finish the pack within a couple of months for the best taste.
Where can I buy authentic Japanese matcha powder online in India?
TEAME's matcha is sourced from Shizuoka, Japan, and is stone-ground with no additives. It comes in ceremonial and culinary grades plus Vanilla and Berry blends, with delivery across India. Every pack is sealed to protect the powder's freshness and colour.
Why is matcha more expensive than regular green tea?
Quality matcha is shade-grown and stone-ground into a fine powder, which is slower and more labour-intensive than producing loose leaf. You also consume the whole leaf, so a little goes a long way.
About TEAME's Matcha Sourcing
TEAME matcha is sourced from Shizuoka, Japan — stone-ground, shade-grown, no additives. We're part of Madhu Jayanti International, which has been in the tea business for over 80 years and supplies to over 42 countries. Our matcha is sourced directly from Shizuoka, Japan — not purchased through import aggregators or blended after arrival. Shizuoka accounts for roughly 40% of Japan's tea production and is where most of Japan's ceremonial matcha originates. Our range separates grades clearly and prices them accordingly. The matcha comparison above is based on how our customers actually report the transition, not marketing projections. 400+ verified buyer reviews with an average 4.8 star rating. Read them on the product pages.