Step aside Coffee, for Tea is Trending now!
Drinking a cup of Karak Chai sitting on the sofa, in front of the TV, newspaper or the significant Other is a daily ritual for the majority population in India. But might we say hello to the Millennials and their instagrammable ways to consume everything, that which includes the very popular beverage of India, in different forms and with different takes?
So into Aesthetics: Tea drinking norms have deviated from their old school, formal, set standards, set cutlery, set ingredients. The shift finds its root in the new culture of laid-back, lighthearted set ups of Lounge and Cafs that emerged with a trend in coffee consumption. They indeed make a perfect destination for a Date, or meet ups catch ups hangouts; coherent with hashtag coffee addict, paired with a selection of snacks, pastries or even light meals. Fancy, always! In this backdrop, Tea made its way to distinguish itself on the menus, redefining its new novelty.
Enter Health Conscious: In the last decade, India witnessed a large influx of the health conscious population. With markets flooding with a plethora of healthy alternatives to almost everything, enter: Green Tea. From the fitness freaks to the lovely housewives to corporate workers, Green Tea gracefully trickled its way into their cups, hearts, free time, break times and corporate meetings.
Upping the Game: The young, the millennials, and the working group are the growth cohorts. When mindful choices are in trend, Hotel Menu planning cant fall behind. The changing preferences along with discerning customers call for an elaborate planning. Green Tea has diversified to black, white, fermented, caffeine-free, fruit infusions, detox teas, witnessing a rising novelty, popularity and vast health benefits. Why then, even separate menu, for the rather glorious drink, not be considered?
Tea is one of the oldest traded commodities of the world. Today, the changing trends in tea consumption offer room for innovation and new formulations throughout the food and beverage spectrum. Recent studies around young tea drinkers have indicated that more than a third are willing to pay more for blends that offer added health benefits, such as antioxidant properties, anti-inflammation, weight loss or detox infusions.
A fine Tea experience, thus, can become memorable and evoke conversation of the place that can gracefully offer so. TE-A-ME Teas brings tea drinkers of all ages, a variety of fine blends that appeal to their variant palettes, moods and health needs.